Korea Mobile Fest (KMF) Intro Video – For (potential) applicants

*Turn on your sub-titles to view the video in English. 한글 보기

Finally! The intro video for (potential) applicants
to Korea Mobile Fest (KMF) is here! 🎥

🤔 Have you seen a contest where you can win two (cash) prizes by applying once❓
🙆‍♀️ Apply and win in a contest, win not only the cash prize of individual contest, but also seize an opportunity to win the cumulative prizes in the annual finals!
This is possible in KMF-affiliated contests❗️

Cumulative Cash Prize is already 22 million Korean Won,
waiting for you to apply with a brilliant video to take the prize💰
(KMF’s annual cumulative prizes are divided into ‘Public & Amateur’ division and ‘Professional & Celebrities’ division)


🏆When you win a KMF-affiliated contest🏆
💵 You win cash prize of individual contest + win opportunity to vie for the annual finals’ (KMF Awards) Cumulative Prizes
📹 When you win individual contest, your video will be screened at IF Festival, Korea’s biggest outdoor startup festival taking place in COEX, Gangnam, Seoul.
✨ You may also win the opportunity where your video get executed as official online ad by brands and advertisers!

KMF-affiliated online video contests are waiting for you to apply.
And more will come shortly.
Stay tuned and apply NOW 💛

KMF co-creates opportunities for you to produce, and/or star in, online video ads with you and with your brilliant video creative ideas.✨

#kmobilefest

© KMF Organizing Committee

“Unfold Your Dreams” & “Unlock Your Potential.”

Korea Mobile Fest Assigns Ex-Nongshim Communications CEO Kim as KMF Chairman

Korea Mobile Fest (KMF) Organizing Committee announced that the committee has appointed former Nongshim Communications CEO Kim Si-Rae as the First Chairperson of the KMF Organizing Committee. 한글 보기

Prof. Kim is currently teaching advertising and PR at Dongkuk University and media & communications at Sungkyunkwan University.

Chairman Kim entered the advertising industry in 1990, building his career to serve as CEO of Nongshim Communications until last year. He formerly worked as director general of The South3 division at Cheil Worldwide, advertising chief director at SK M&C, Hancom Campaign chief director among many others.

“We aim to foster KMF into a channel where those who’re gifted with video production talents can be provided with vast opportunities to produce videos that can be used as online video ads and promotional videos in a transparent and impartial manner, to help talents gain market recognition for their work,”  the new KMF Chair said.

“We will develop KMF into an authoritative open platform to help advertisers mobilize and use ‘collective intelligence’ of the massive talents with video producing abilities out there to help advertisers, ranging from companies, services, products to local tours and local governments, benefit from KMF with regard to improving their online promotional video production method and improving their cost effectiveness of their online advertising and marketing campaigns,” Kim added.

At his inauguration today, Kim revealed his ambition saying, “furthermore, I’ll do my best to induce broad cooperation from advertising industries to government sectors to nurture KMF into a global online video awards and festival representing Korea, and eventually to represent the Asia-Pacific.”

Kim won several Korea Advertising Awards with advertising campaigns he led in the past including Samsung Life’s ‘Life’s Long‘ ad campaign, S-Oil’s ‘100 Car Races‘ campaign, and CJ Cheiljedang’s Haechandle ‘Hot but Tasty‘ campaign. Kim is also author of four books <12 Laws of Pursuasion>, <When the Wall Becomes a Door>, <Driving Force of Mind> and <Jackpot Idea>.

KMF, the innovative video and UCC contest integration support platform, differentiates itself by helping contest organizers save cost and time through ‘Cumulative Prize’ system and other tools and mechanisms. Also it provides a solution where advertisers can conduct A/B test of best videos collected through video contests through the Public Vote feature to gain clear idea of the public’s preferences towards different promotional video footages.

D.Camp, Korea’s renowned non-profit Korean startup accelerating foundation established by the Banks Foundation for Young Entrepreneurs, formed KMF Organizing Committee and kicked off the KMF on April 21 together with Herald Corp. and Aroundus, Inc. (aroundus.com). to provide such cost saving and video advertising material production and online video ad performance improving effects to startups, small and medium businesses, government and local governments, etc.

On July 8th, Kim Si-Rae (former Nongshim Communications CEO) was appointed the first Chairperson of the Korea Mobile Fest (KMF) Organizing Committee. KMF Chairman Kim (left) and Kim Hong-il, Managing Director of the Banks Foundation for Young Entrepreneurs and Head of D.CAMP (right), head of one of committee member organizations of KMF, pose for a photo to commemorate the new chairman’s inauguration after the inaugural ceremony. KMF will soon start providing a solution that help improve efficiency of online video ad production and online marketing campaign of startups, small and medium businesses, etc.

 

koreamobilefest.com

© KMF Organizing Committee.

***

*D.Camp, Korea’s renowned non-profit Korean startup accelerating foundation established by the Banks Foundation for Young Entrepreneurs in March 2013, with a total funding of 845 billion won from 18 Korean banks, is the most popular startup accelerator in Korea. In collaboration of the Korean Financial Services Commission (FSC), Korea Credit Guarantee Fund (KODIT), D.Camp opened Korea’s largest startup support center FRONT1 July 2020 in Mapo-gu, Seoul, Korea. D.Camp is the operator of the Korea’s biggest startup accelerating facility.

[News] Korea Mobile Fest launched as first Asian mobile video festival

Korea Mobile Fest launched as first Asian mobile video festival

Asia’s first mobile video festival “Korea Mobile Fest (KMF)” that was kicked off today will attract and award creative short films, organizers said Tuesday.

KFM, jointly run by startup accelerator D.Camp, media company Herald Corp. and data tech firm Aroundus, is a contest platform open to all, from ordinary citizens to experienced content creators. The content must be in the form of short videos taken at least partially with smartphones. They will be submitted online to be judged by a panel of experts.

KMF consists of two tiers, with the first being individual video contests where contestants can submit short videos taken by smartphones. Winners become automatically eligible for the annual KMF Awards (KMF2020) – the second tier of KMF.

http://khnews.kheraldm.com/view.php?ud=20200420000735&md=20200421003015_BL

[News] Mobile Fest launched as first Asian mobile video festival

Mobile Fest launched as first Asian mobile video festival

Asia’s first mobile video festival “Korea Mobile Fest (KMF)” that was kicked off today will attract and award creative short films, organizers said Tuesday.

KFM, jointly run by startup accelerator D.Camp, media company Herald Corp. and data tech firm Aroundus, is a contest platform open to all, from ordinary citizens to experienced content creators. The content must be in the form of short videos taken at least partially with smartphones. They will be submitted online to be judged by a panel of experts.

KMF consists of two tiers, with the first being individual video contests where contestants can submit short videos taken by smartphones. Winners become automatically eligible for the annual KMF Awards (KMF2020) – the second tier of KMF.

http://www.theinvestor.co.kr/view.php?ud=20200420000839

[Press Release] Cumulative Prize Video Contest “Korea Mobile Fest” Kicks Off

PRESS RELEASE

※ Please send your inquiries via ‘Contact Us‘ page.

*Embargo: April 21, 2020 (Tuesday) Korea Standard Time.

Cumulative Prize Video Contest “Korea Mobile Fest” Kicks Off

Asia’s first cumulative cash prize system-based online video contest platform integrating short-form contests to create synergy effect for contest organizers.

 

April 21, 2020 (SEOUL) – Korea’s renowned startup accelerator D.Camp, media company Herald Corp. and content industry social job board IT startup Aroundus announced today that they jointly launched Asia’s first online video contest platform “Korea Mobile Fest (KMF)” based on a Cumulative Prize System.

The three entities signed an MOU on April 14th, marking the beginning of the joint venture.

KMF is an online video contest platform adopting a cumulative cash prize system for the first time in Asia, integrating all short-form online and mobile video contests into a single channel.

The sole requirement for contest entry is that the content submitted to the contests must either be fully or partially shot with smartphones or other designated mobile devices.

Through such key differentiators, KMF can offer an extensive synergy effect for both individual video contest organizers and advertisers, according to the co-organizers. The platform will also offer an unprecedented marketing and online distribution tools, according to D.Camp.

“KMF is an online video contest platform to be nurtured together by not only the organizers and advertisers, but also the applicants,” said D.Camp President Kim Hong-il.

“We plan to foster KMF into an event that represents Korea, and eventually to represent the Asia-Pacific region to help industry discover creative video creators, and to help startups and all small and big advertisers maximize the effect of their online advertising and marketing campaigns by leveraging the power of collective intelligence collected through the contests,” Kim added.

 

  • Cumulative Prize System to Invite Higher Quality Video Content

KMF consists of two tiers; individual video contests where contestants can submit short videos either fully or partially taken by smartphones, and the KMF Awards (KMF2020) – the annual Grand Prix award where the winners of the KMF-affiliated individual contests will be decided by video-related professionals.

Winners of the individual contests automatically become candidates for the KMF2020 annual awards.

KMF was established with an aim to help individual video contest organizers with low budgets improve lackluster contest participation and to secure quality video contents in bigger quantity.

The lotto-like cumulative cash prize system distinguishes KMF from existing online video contests in Korea and abroad, helping contest organizers overcome the shortcomings arising from insufficient cash prize. By raising the stakes, KMF will be able to help individual contests attract a much larger and upgraded pool of higher quality videos and creative talents, according to Aroundus, one of the co-organizers and provider of the platform.

 

  • Total Cash Prizes Starting from KRW42M (USD 34,500)

The combined cash rewards of the individual contests and KMF2020 prizes starts at 42 million won (USD34,500), including 22 million won from two contests sponsored by Herald and D.Camp, respectively, and another 20 million won from the KMF Organizing Committee. Part of the cash rewards from the affiliated individual contests will be accumulated to the KMF2020, making the annual awards a snowballing jackpot.

On top of the cash prizes put up by the committee and organizers of individual contests, applicants’ participation fee will be added to the annual cumulative cash prizes. Applicants will have a choice between signing up for free and paying a USD10 entrance fee. Paying contestants are eligible for the entirety of the cumulative prize money, while those applying for free can win 70%.

The prize money accumulated from both individual contests and applicants to those contests closing after September will be set aside for KMF2021.

The KMF is also expected to serve as an effective tool for advertisers that invest in online and mobile advertising videos by providing them with a new method for collecting a huge volume of branded video content and executing A/B testing of selected videos either through a public vote tool provided by the committee or by executing small budget online ads to check out the public response by video content.

 

  • KMF kicks off with two contests… Awards ceremony to take place at IF2020

In sync with the launch of the KMF Awards Program, the organizing committee has kicked off two video contests.

D.Camp offers 10 million won cash prize for its “Home Alone Mobile Fest” where contestants can enter with short videos on how they are spending time at home during the lockdown due to the coronavirus. Herald also offers 10 million won prize for its “True Hero Mobile Fest”, where it will pick the best videos cheering on individuals, such as medical staffs and other people dedicating to fight and contain the COVID-19 virus.

The committee said the finalists of the annual KMF Awards will be selected among the winners of individual contests and be announced by September 2020. The KMF2020 awards ceremony will take place at the IF (Imagine Future) Festival, the country’s largest street startup festival hosted by D.Camp scheduled between Oct. 9th and 11th. The prize-winning videos will be shown at the festival. 90,000 crowd visited IF2019 last year, according to D.Camp.

The committee plans to secure sponsors and partners to continue expand the cumulative cash prizes and bolster its marketing activities both in and out of Korea. The snowballing cumulative cash prizes is expected to draw handsome number of affiliated partners and participation from not only amateurs and non-celebrities, but also video professionals and celebrities.

Aroundus has filed patent for the relevant technology for the KMF in Korea and plans to file the patent internationally.

Details on KMF can be found at http://koreamobilefest.com/en.

 

###

 

*D.Camp, a non-profit Korean startup accelerating foundation established by the Banks Foundation for Young Entrepreneurs in March 2013, with a total funding of 845 billion won, is the most popular startup accelerator in Korea.

 

*Aroundus, Inc., a D.Camp family startup founded in August 2016, is a Korea-based IT startup providing LinkedIn-like social job board and online audition services for freelance and non-permanently employed talents in media entertainment industries.

 

Photo Caption:

D.Camp, Herald Corp., and Aroundus entered signed an MOU to jointly launch Korea Mobile Fest (KMF) at the D.Camp headquarters in Gangnam, Seoul, Korea, on April 14th, 2020. (From left) Aroundus, Inc. CEO Kim Daniel Sung-jin, Herald New Business Development Department Head Kim Ji-hyun, and D.Camp President Kim Hong-il pose for a photo after the signing ceremony.

KMF Total Cash Prize:
KRW50,000,000 (Aug. 06, 2020)

KMF2020 Cumulative Cash Prize:
KRW23,000,000 (Aug. 06, 2020)

“Come gather here all short-form video content contests!” 한국어는 언어 변경을 해주세요.

Welcome to the most innovative online video contest integration support platform Korea Mobile Fest (KMF)!   

Hello, this is the KMF Organizing Committee.

KMF is an online video contest platform adopting a cumulative cash prize system for the first time in Asia, integrating all short-form online and mobile video contests into a single channel to offer an extensive synergy effect for both individual video contest organizers and advertisers.

D.Camp, Herald Corp. and Aroundus, Inc. jointly launched the KMF on April 21, 2020 with an aim to help industry discover creative video creators, and to help startups and all small and big advertisers maximize the effect of their online advertising and marketing campaigns by leveraging the power of collective intelligence collected through the contests.

The committee is fully committed to foster KMF into a global event that represents Korea, and eventually representing the Asia-Pacific region in Korea, which is known for its IT tech and media industries.

The Mobile Fest is dedicated to supporting the online advertising and marketing efforts of startups, businesses and local government authorities to maximize the effect. Also we’ll lead ways to help talented video creators to be discovered in Korea, in Asia-Pacific and globally for their creativity and originality.

Help us grow KMF for KMF is an online video contest platform that will be and needs to be nurtured together by not only the organizers and advertisers, but also the applicants.

We ask for your support to join our efforts to build KMF into a global mecca and destination for online video contest platform representing Asia, as KMF affiliated contest organizers and by organizing new video contests together, as well as by participating in or applying to KMF affiliated contests.

We’re beginning our efforts to discover and expand our partners, sponsors and supporters so please feel free to contact us via the ‘Contact Us‘ page.

For details about KMF, please refer to the ‘About KMF‘ page, and for cumulative cash prizes ‘Cash Prizes‘ page. For inquiries regarding partnerships, sponsor, etc., please contact us via ‘Contact Us‘ page. Thank you.

– Korea Mobile Fest (KMF) Organizing Committee (2020.04.21)

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